BBVA, a major Spanish bank, expanded OpenAI's ChatGPT Enterprise to 11,000 employees across all units, embedding AI in core workflows for risk analysis, software development and client services via its 'Blue' assistant. Launched with a May 2024 pilot of 3,300 users, the deployment saves nearly three hours weekly per staffer on routine tasks, boasting 80% daily logins. Chairman Carlos Torres Vila hailed it as accelerating "AI-native" personalized banking. (OpenAI CEO Sam Altman praised the ambition.)